Prince Calls For Action On Climate Change

The Prince of Wales is appealing for urgent help from the public to save the world's rainforests. In a video message for the Prince's Rainforests Project, he says: "Ladies and Gentlemen, my message to you all is quite simple.

"Saving the rainforests can help save us all, before it really is too late.

"Please will you take the time to sign up to the campaign - you really could make the whole difference."

The Prince has enlisted the services of Sting to publicise his SOS message.

Thirty years after he wrote the song Message In A Bottle, the singer allowed the video to be re-edited to include images of deforestation.

"I'm Sting, I'm a rainforest campaigner and a friend of this frog," he says in the campaign video.

"Thirty years ago I wrote a song called Message In A Bottle and today I'm joining forces with the Prince of Wales to send an SOS to the world."

Earlier this year, the Prince of Wales convinced high profile figures such as the Dalai Lama and Pele to star alongside an animated frog in the first campaign video for the project.

Comedian Rory Bremner has also joined their calls for action.

He told Sky News: "I think the Prince is very aware that he can make a difference just because of who he is.

"He's not an expert on climate change but he can bring experts together. He's not a world leader but he can bring world leaders together. He can act as a focus of this campaign."

The main force behind the Prince's campaign is his desire to halt climate change, and make trees more valuable alive than they are chopped down.

Deforestation accounts for more carbon emissions than the whole of the world's transport sector.

The Prince strongly believes that if you can solve deforestation, you can solve climate change.

The Prince's Rainforests Project adviser, Tony Juniper, told Sky News the campaign "makes economic sense".

"If we don't do something very quickly, it's going to cost us a lot in the medium term, in terms of damage to property, rising sea levels and impact on food production.

"It would cost us some money, but the billions needed to slow down deforestation represent possibly the biggest bargain in history."

The Prince's campaign continues until November, when pledged signatures will be collated and sent to world leaders at the UN's Climate Conference in Copenhagen.

For more information on how to pledge go to www.rainforestsos.org and follow the instructions.

Read full story at Sky News